Sarah Moon - a world of her own.

Texture, surface, seeing, believing, dreaming. It is difficult to summarise Sarah Moon’s fantastical photography - almost thirty years of image making has made Sarah Moon a legend in her own lifetime. Well known for her very personalised commercial work since the early 1970s, Sarah has continued to investigate a world of her own invention without repetition and also without compromise.

“For me, photography is pure fiction,even if it comes from life. I photograph people, of course, as I do nature – trees, flowers, animals – but I charge it with something other than reality, with feeling, with a certain feeling depending on the day. I compare myself to reportage photographers, who make some sort of statement about life. I don’t believe that I am making any defined statement. Instead, I am expressing something, an echo of the world maybe. After all these years, people hire me because they want my impression, they know what I do. I know how difficult it is to make a living as a fashion photographer, however, and, with so many photographers now working, it is harder than ever to believe in your own vision, to listen to your own voice. That, though, is what any good photographer must do. That, in the end, is what it is all about. You have to listen to your own voice, to work for yourself, and accept that it will make a difference…” - Sarah Moon